Completing my uni placement at Delio
Life at Delio

Completing my uni placement at Delio

13th February 2020

My name is Sam Fisher, and I am a second-year student studying Business Management at Cardiff University.

After achieving a First in the first year of my degree, I was able to apply for an integrated work placement. If successful, I would complete a 20-week work placement during my second semester of Year Two. You have to go through the usual and challenging formalities of any job application process, including CV writing and interviews. I was successful in securing a placement here at Delio. Which, luckily for me, was the placement I wanted the most!

Why I chose to do a 20-week uni placement at Delio

I believe that completing some level of work experience within an industry is one of the most valuable things you can do to enhance your skills and increase your chances of future success in employment. While university gives you the ability to learn new and insightful theories, the placement itself provides you with the opportunity to apply this knowledge into the real, commercial world.

When I saw the placement opportunity offered by Delio, I was instantly keen to be part of their ever-growing team. Delio is a scale-up company operating out of Cardiff – although it has operations globally.

An appealing sector

Why did the FinTech sector attract me? Well, the simple answer is because it is one of the fastest-growing industries in the world. Many financial institutions now rely heavily on technology and the services that FinTech companies provide. The application of technology in business is transforming the way organisations operate. So to join a company that specialises in tech was an opportunity I had to grasp.

What intrigued me, even more, was the job role itself. Delio was looking for someone to join their newly created marketing team, and this interested me massively since marketing was one of my favourite modules during my opening years at university. I was keen to see how the various theories I learned during my lectures could be applied to a dynamic FinTech business. Marketing to outsiders is often associated purely with selling, so I was keen to use my placement to show people that there is so much more to it than this. It’s a department of a business that I believe is the real driving force in moving an organisation forward. Also, it’s needless to say the marketing role would enable me to develop my personal and professional skills further, helping me to become more employable in the future.

Becoming part of Delio and its marketing team

The exposure I have been given within Delio has been fantastic, and it has given me some great insights on how to effectively carry out a marketing role. One of my first tasks was to implement a continuous and regularly updated social media plan. At the start, this was quite a shock since I wasn’t expecting to be put in charge of something so important. However, I took on this task with great eagerness and enthusiasm and have helped engage with our social media base and improve our metrics compared to when I joined. The people of Delio have continuously supported me during the weeks I have been here and have given me the freedom to express myself – not just within the marketing team but across the business as a whole.

I am thrilled I was given this opportunity to experience something new towards the end of my academic career by Cardiff University.